READY to land a TEDx talk, IGNITE your personal brand, and become a sought after LEADER in your industry?

Great news: There is a smart way to land a TEDx talk, craft a unique idea and deliver it with clarity, confidence and conviction. Let me show you how!


IDEAS THAT IGNITE is a comprehensive, high performance live coaching program for industry experts, creatives and innovators  who are ready to land a TEDx talk and deliver it with intriguing insights, captivating stories, and an ignitable takeaway.


You don’t need to have years of previous speaking experience, a published book, or to have name recognition to speak on the stages of TED or TEDx.


The truth is TEDx curators need YOU just as much as you need THEM!

And yes, you probably already have the experience and idea inside of you, but are unsure how to craft it in the way that is going to make your IDEA stand OUT to organizers, and IGNITE the minds of listeners. 

You may have seen a memorable TED or TEDx talk and asked yourself…

  • How Does One Get on a TEDx Stage? 
  • Am I qualified to give a TEDx talk? 
  • What kind of ideas are organizers looking for?
  • How do I choose an idea to pitch, and how do I present it with conviction, connection and clarity? 
  • What can I do to leverage my talk as an asset for my personal brand?

The process of finding, booking and speaking at TEDx events can sometimes be confusing, and many people don’t even know about the current opportunities. This can be even more demoralizing if you’ve applied before, only to have your application denied.  

Fortunately, there is a better way forward!

Head Coach and TED Speaker - Dawn J. Fraser

If you’re truly ready to land a TEDx talk, IDEAS THAT IGNITE was designed specifically to help you get there.

With this program, we’ve helped participants land, deliver and spread a TEDx talk within 3 - 6 months.

Our approach follows a THREE PHASE process, and incorporates our signature I-G-N-I-T-E process which focuses on the following elements  

  • Help mine your content to craft a well refined idea that is new and noteworthy, provides insights and intrigue, and offers an audience an actionable and memorable takeaway.  
  • Submit a stand out application with well crafted written essays, video submissions, and supplemental data that will have speaker curators excited to receive and review your material.
  • Present your idea and supporting story in front of a live audience to fully prepare yourself to speak on the stages of TEDx feeling at ease, present, and ready for a life changing opportunity  

IDEAS THAT IGNITE seeks industry experts, creatives and innovators  applicants with specific criteria. 

We can only accept a limited number of participants at any given time -- and (because of our guarantee below) we only work with those who are qualified and ready to show up, do the work, and focus on achieving the objectives of the program. 

Because of this, it’s imperative that every participant is truly ready for this level of growth -- and has the attitude and drive to make the most of their time!

It is truly exciting to support thought leaders and professionals to land and deliver memorable TED and TEDx talks, but we must make sure you are qualified (and ready) before we commit to working with you in this program.


  • Industry experts, creatives and innovators  who are ready to land a TEDx talk in 3 - 6 Months. 
  • Aspiring and current leaders who seek to reach others with a message that is 18 minutes or less and benefits the lives of others.
  • People who are coachable and open to exploring different meanings of our lived experiences.
  • Speakers who want to build a foundation for their content, and a strategy to execute upon to continually book high profile speaking events.


  • People looking to promote their own products, services, books, businesses or organizations.
  • Speakers who have religious, commercial or political agendas.  
  • People with scientific claims that are not backed by reputable and peer reviewed sources.
  • Speakers whose topics are broad, and could be delivered by any human who has ever overcome a hardship or challenge.


The format of IDEAS THAT IGNITE is what makes it truly unique and helps you achieve results that were previously not possible. We know that each person learns differently (visual, auditory and kinesthetic are three predominant styles), and our curriculum is designed in a way for all types of learners to process the content.


There is some content that you will have access to, regardless of where you are in your journey. This includes sample accepted applications, audition video samples and official TED guides. This material, as well as all the workbooks for the program can be accessed through the MEMBER VAULT


Once a week we’ll meet as a small group to go over your goals, strategy, and questions about the framework and process. During select sessions, we will hold hot seats where participants can present a specific question to discuss or present material to get feedback and insights from the group.

Participants also receive 2 private coaching calls throughout our together to make sure you are getting all of the personal attention and feedback you need.


On the inside of our community portal you will be surrounded by other ambitious and aspiring TEDx speakers, with similar goals to yours. On the member board, you’ll be able to post questions and thoughts, help track one another’s progress, support each other through challenges and wins, and keep your drive high!


We are 100% committed to helping you achieve your goal of landing and delivering a TEDx talk.

That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if IDEAS THAT IGNITE is the best choice to get you there. Here’s the deal: IDEAS THAT IGNITE is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that.

So in case you are still hesitating to apply, here’s a guarantee that you can bank on:

I am willing to promise you that if you give the program a shot for ONE MONTH and would like to withdraw, you can do so with a 100% MONEY BACK GUARANTEE. NO QUESTIONS ASKED. 

If you’re truly ready to land a TEDx talk and willing to do the work to get there with the guidance and support of IDEAS THAT IGNITE, there is absolutely no reason NOT to apply today.



Since you will have to present your idea with clarity, confidence, and conviction, why not first get in some practice with a supportive group of listeners? We are selective about who we allow in the program, and want to ensure that members are comfortable as speakers as well as listeners, and are encouraged to provide their unique perspectives for each other. Participants will learn and utilize a framework for giving and receiving feedback in a way that supports the overall development of each applicant.


One of the best ways to prepare to give a TEDx talk is by deciding on structure, crafting the content including the core stories and takeaways, and practicing your material in front of a live audience!  Some of the core content that we aim to achieve are intriguing insights, captivating stories, and an ignitable takeaway. After you have completed the first phase of the program, participants will begin the process of workshopping thier content for an online showcase consisting of an audience of fellow speakers and others connected to the speaking industry.


By successfully completing the IDEAS THAT IGNITE training, you will have created many of the assets needed to land additional speaking gigs in your industry of expertise. This includes the ability to refine marketing and oral content for different events, an understanding of opportunities within the marketplace and tools to build a personal brand with speaking engagements.  Many of our past participants have had success in an array of related objectives which include landing paid speaking engagements, amplifying their voice as a thought leader, and presenting at other notable events such as SXSW, the UN and the halls of Congress.

We are 100% committed to our clients inside of IDEAS THAT IGNITE. 

But we understand that you’re not behind the scenes seeing the wins that we’re seeing every day. So why don’t we bring you behind the scenes?

Instead, you can hear directly from industry experts, creatives and innovators just like you who’ve experienced these results firsthand.


The TEDx process and specifically being coached through it helped me to create an asset that will continue to not just make me money as a business owner, but impact a lot of people. I'm also writing a book right now on embodiment and I'm telling stories from the TEDx Talk in the book, so the opportunities that come from that talk just keeps on giving. I think what's important to remember is like doing a TEDx talk - you're, you're doing it for the long-term benefit of yourself, but also of the people that you serve"


The TEDx talk you've dreamt of delivering is inside of you and deserves to be shared with the world

You’re ready for REAL answers. REAL support. REAL community. 

Which is why you’re the perfect candidate for IDEAS THAT IGNITE.

Because you know what happens when you finally know that you are on the right path towards manifesting a TEDx talk?

  • You wake up every morning EXCITED to take that next step to speaking on the symbolic red dot, because you have the systems, knowledge and support you need to handle it like a PRO. 

  • You will have improved your ability to articulate your value, contribute a unique perspective, share your voice AUTHENTICALLY and stand out amongst others in your industry. 

  • People will look for your CONTRIBUTION in a multiple  of ways, from media spots to training opportunities and additional speaking gigs, thus opening the door for improved personal and professional connections.

"I had been doing a lot of storytelling at bars and theaters and those things, but Dawn helped me to see that these same stories can be converted in some way to work within corporate settings for corporate retreats for key notes and those things.

These, these things can be very lucrative as a storyteller and podcaster. Since, since working with her course, I've been able to, to secure six figure deals with some of the clients that I've worked with, I've been able to work on major projects with, with notable names, and a lot of that is attributed to Dawn showing that, that these things are possible."


Check out some of the TED and TEDx talks by clients who have been coached by the Ideas that Ignite Team

In IDEAS THAT IGNITE, you’ll land, deliver and spread a TEDx talk that will impact the lives of viewers in ways you may have never imagined.

Are you ready?

IDEAS THAT IGNITE is unique in its focus on a high touch point, highly interactive and engaging way of learning and executing. As a member you will be not only be guided step-by-step through the content, but you will be supported, encouraged and held accountable to your goals.

The best part is how absolutely do-able this will be, once you have the right framework and support in your corner.

We look forward to checking out your application and here's to your IDEA THAT IGNITES! 🔥🔥🔥